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  1. QR Codes and NFC Square Off

    QR Codes and NFC Square Off

    You may wonder about NFC tags and what they are used for. It’s not another type of QR code; in fact it is a completely different type of contact-less communication. An NFC tag or Near Field Communication tag is a printed circuit that has an antenna.  This is read by tapping the...

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  2. Is Transparency The New Permission?

    Is Transparency The New Permission?

    by Neil Berman mediapost.com The holidays have come to a close, and email marketers are reveling in their swelling lists of new customers. While no one likes a party pooper, here’s a sobering thought: Each year email marketers lose roughly one-third of their email addresses to list churn, bounces, unsubscribes...

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  3. Empower The Simple Email Signature

    Empower The Simple Email Signature

    by Len Stein mediapost.com How many emails do you send each day? And your staff? Even a small business typically sends more than 100 email messages daily and many thousands annually. But few companies make effective use of this powerful, low-cost, and versatile marketing tool. Most business people give little...

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  4. What Makes Facebook Fan Pages Successful?

    What Makes Facebook Fan Pages Successful?

    Engagement, interest and constant connection keep fans coming back on Facebook Well-known brands like Coca-Cola and Starbucks have had success turning their Facebook fan pages into popular sites with millions of fans. Local businesses are also leveraging the site and can learn from their global neighbors. Local businesses make up...

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  5. How Major Companies Are Getting Creative with QR Codes

    How Major Companies Are Getting Creative with QR Codes

    Innovation in the mobile space is advancing so rapidly, most of us probably don’t even know just how lazy we can be with the latest life-simplifying apps available. While developers focus on the next best thing in smartphone applications, we can’t help but pay our attention to the creative ways...

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  6. Three “Likeable” Facebook Updates

    Three “Likeable” Facebook Updates

    Published from likeable.com by: Lauren Sleeper We’re all looking for ways to make our brands and personal brand more likeable–and if you’re a marketer, this holds especially true on Facebook. Facebook recently released three very likeable updates to their platform that further the customization options for your news feed, allow...

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