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  1. Direct mail continues to deliver

    Direct mail continues to deliver

    Research reveals that direct mail can still achieve exceptional results in driving response and action – among all age groups. A study into consumers’ attitudes towards direct mail reveals that some 79 percent of consumers act on companies’ direct mailings immediately. From Letterbox To Inbox – an attitudinal print tracking study...

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  2. Using a Targeted Mailing List to Reach the Right Audience across Multiple Marketing Channels

    Using a Targeted Mailing List to Reach the Right Audience across Multiple Marketing Channels

    We all know that Direct Marketing response is built on several key fundamentals: Targeted mailing list Marketing channel Solid Offer Timing Each of these elements is important…but, in my opinion, audience targeting that is most important factor. Reaching the right audience with a targeted mailing list transcends channel. If we...

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  3. Milestone Birthday Marketing for Financial Planners & Advisors – Small monthly mailings that generate big response

    Milestone Birthday Marketing for Financial Planners & Advisors – Small monthly mailings that generate big response

    Milestone birthday marketing is a cost-effective way for financial advisors, stock brokers and estate planners to reach out to new prospects with on-going campaigns that mail small, affordable quantities each month and generates a tremendous lifetime value in return. These are the 3 key milestone birthdays we will be reviewing...

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  4. 3 Reasons Why a Company Should Use a Purl Campaign

    3 Reasons Why a Company Should Use a Purl Campaign

    As a web developer and designer, I often create web applications that serve the purpose of showcasing the customer’s product(s). These web applications serve the purpose of another platform to reach a company’s target demographic. But what if there was a way to design and utilize a webpage that generates...

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