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  1. Ritter’s Direct Mail Piece of the Week: Capital One

    Ritter’s Direct Mail Piece of the Week: Capital One

    Having a visually interesting direct mail piece can go a long way towards getting the recipient to open or read it. We recently received a piece from Capital One that checked off the “interesting” box. Let’s take a closer look. Format: This direct mail campaign included an oversized 6” x11”...

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  2. Ritter’s Direct Mail Piece of the Week: American Express

    Ritter’s Direct Mail Piece of the Week: American Express

    We all know the list and the offer are critical with any direct mail campaign but let’s not forget the creative. We recently received a visually appealing direct mail piece from American Express. Let’s take a closer look. Format: The envelope was 6” x 9.25” and the inner piece was...

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  3. Ritter’s Direct Mail Piece of the Week: Chrysler

    Ritter’s Direct Mail Piece of the Week: Chrysler

    There are few things more exciting than buying a new car. The car manufacturers have gotten increasingly sophisticated with sending information and gifts to the new car owner after the initial purchase. Let’s take a closer look at a recent mailer from Chrysler. Format: A 6 ½” x 9 7/8”...

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  4. Ritter’s Direct Mail Piece of the Week: Saks Fifth Avenue Off 5th

    Ritter’s Direct Mail Piece of the Week: Saks Fifth Avenue Off 5th

    How does a company stand out in the overload of holiday mail? Sak’s Fifth Avenue Off 5th sent a direct mailer that was able to stand out in the crowded mailbox so let’s take a closer look. Format: This self mailer had an overall size of 23.75” x 18” and...

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