Social media has completely transformed the marketing industry. During the first half of the year, there was a 70 percent increase in Facebook ads, and the same percentage of small business owners use the social network for marketing, compared to 66 percent who use Google. Although interactive marketing has revolutionized the way brands reach consumers, some traditional marketing methods still hold considerable weight even today. A study by TNT Post and fast.MAP described direct mail as “the most effective promotional tool” companies have at their disposal, with 69 per cent of respondents naming it their number one marketing tactic, ahead of website marketing and email. Continue reading “Why Use Direct Mail?” »
Why Use Direct Mail?
Go Where the Money Is
Everybody wants to get more out of their customer database these days. Are you getting the most out of yours, or are you leaving money on the table?
When many businesses think about boosting sales, they think about sending out promotions or prospecting for new customers. But what if increasing sales were as close as mining your own customer base for untapped revenues?
Skimming the Cream
For example, instead of sending out a promotion to your entire customer base, what if you mined out the top 25% of your customer base instead? These customers have already demonstrated an affinity with your company. They are more likely to respond to your offer and purchase more when they do. You will get more for your marketing dollar by mailing directly to this “cream of the crop” than by sending to your whole customer list.
To boost revenues even further, personalize the mailing. Pair offers by demographic or past purchase history. If you don’t track past purchase history, even personalizing by name can boost response rates if you do it in a creative way.
Which top 25% of your customer base you use depends on your marketing goals. You might want to select the 25% who purchase from you most frequently. Alternatively, you might want to choose the 25% who spend the most money with you. On the other hand, you might pick the 25% who generate the highest profit margins.
Even Better News
Not only are you likely to generate higher revenues from one of these groups, but by focusing on the top 25%, you cut your printing and mailing costs by 75%!
Personalizing your campaign will increase your costs, but you could still end up spending less money. Instead of sending out 25,000 postcards to your entire customer base at a cost of $.40 each (a $10,000 print and mail campaign), for example, you might send out 6,500 postcards to your top 25% at $1.00 piece- $6,500 print and mail campaign. If your budget is really tight, you might focus on the top 10% of your customer base instead.
You’ve worked hard to develop your existing customer base. Why not make the most of it?
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A Quicker Response to QR Codes: 14 Million Scanned in June
Mobile marketing is exploding. Currently, 31 percent of all U.S. mobile users own a smartphone (Nielsen) and by 2015, eMarketer predicts that 43 percent are projected to invest in an app-friendly mobile device. Whether you have a smartphone or not, you’ve probably seen those funny black and white squares on advertisements more than once. In fact, QR codes are quickly gaining ground as a new go-to marketing method for major U.S. brands, including Starbucks, GMC, Google, Best Buy, Ford, Pepsi, Facebook and more. comScore Inc. found that in June, 14 million Americans scanned a QR code on their mobile device. For print marketers, QR codes are a great way to integrate traditional print campaigns with their website, social media accounts and more. Continue reading “A Quicker Response to QR Codes: 14 Million Scanned in June” »
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Tagged cross-media marketing, print campaigns, PURL, QR codes, Ritter's Communications
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Mobile Marketing Mania: How Smartphone Growth is Changing the Game
Mobile marketing is the fastest growing marketing platform in existence today. Currently, 31 percent of all U.S. mobile users own a smartphone (Nielsen) and by 2015, eMarketer predicts that 43 percent are projected to invest in an app-friendly mobile device. Smartphones and all of the incredible apps, games and other products and services that come with them are changing the way we live, communicate, market and shop. Continue reading “Mobile Marketing Mania: How Smartphone Growth is Changing the Game” »
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Tagged e-commerce, mobile marketing, mobile marketing services, QR codes, Ritter's Communications
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A Little Curiosity Can Really Pay Off
These days, marketing is all about reaching your customers on a personal level. You break the mailing into demographic segments, speak to individual customers by name, and when possible, further personalize the content based on additional information you have in your database. It’s all about being personal, targeted, and relevant. Continue reading “A Little Curiosity Can Really Pay Off” »
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Why Mobile Marketing is the Hottest, Quickest and Most Cost Effective Way of Increasing Your Customer Base
Published from www.socialmediapathways.com/mobile/mobile-marketing/hot-mobile-marketing/
Mobile Marketing is Buzzing
Mobile marketing? Think about this scenario. It’s a slow night at the restaurant and you need to fill some seats. So, you send out an instant text message to several hundred of your clientele with a two-for-one special. Within an hour people are lining up outside the door to get in.
This is the pow Continue reading “Why Mobile Marketing is the Hottest, Quickest and Most Cost Effective Way of Increasing Your Customer Base” »
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Trends In Mobile Marketing For The Next Decade
Published from www.trendsinmobilemarketing.com
Mobile Marketing is Buzzing
It is easy to get caught up in thinking about trends in mobile marketing over the next year or two. With shifting strategies and user patterns, making accurate predictions of even the near future is more of a guessing game than a practical exercise. However, there is value in trying to predict where the technology will end up and how people and companies will be using it in an e-marketing context. Getting ahead of the competition, even if just a little, provides companies with a stronger position in the future. Taking a risk based on predictions and trends is a troubling proposition, but the benefits and potential payoffs are often too large to dismiss. Predicting the next trend in mobile industry news will offer an advantage to those who are able to seize the opportunities now and set themselves up on the leading edge of those trends. Here are a few mobile marketing trends for the next decade that will almost certainly come to pass. Continue reading “Trends In Mobile Marketing For The Next Decade” »
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Social Media Should’s And Should Not’s
Posted by: Jay Deragon. Published from www.relationship-economy.com//
Life is shaped by rules. Some we can deal with others we resist. Some rules are designed to benefit us and others are designed to control us.
Everything has rules spoken and unspoken. It is up to us to determine which rules apply to enabling us to accomplish things and which don’t.
Social media does have rules and most of these rules are reflective of “how” people intend to create social capital with their markets. Markets are conversations so your conversation either builds capital or uses other peoples capital. Using other peoples capital can get you a short distance but building your own capital will give you value in the long haul. Continue reading “Social Media Should’s And Should Not’s” »
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Streamline Your Business Operations with Online Ordering
Not only has the technological revolution changed the way we live and communicate, it has made it easier than ever before to conduct just about any business process, in virtually every industry. A prime example of this is ordering goods or services from a vendor. Instead of placing an order in person or over the phone, web portals allow consumers to place orders and schedule re-orders with the click of a button. Continue reading “Streamline Your Business Operations with Online Ordering” »
Think Response Mechanism, Not Technology
Today’s marketers have more options than ever before. Should you use a personalized URL? QR code? 1:1 postcard? They are all effective tools. But which tool is the right one?
Although we tend to think about personalized URLs, QR codes, and the like as types of marketing campaigns, they are really response mechanisms. You receive a postcard in the mail. It has terrific graphics, smart copy, and a compelling offer. That’s the marketing campaign. Now what? How are people going to respond to your call to action? That’s the response mechanism. Continue reading “Think Response Mechanism, Not Technology” »
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Tagged mobile application, personalized URLs, postcards, QR codes
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