Newsletter Archives
Mobile Social Networking Continues Strong Growth
Accelerating smartphone purchases helps category growth Social networking via mobile phones has been growing quickly in the US for over a year, and it still has the momentum of one of the fastest-growing content categories on mobile. March 2011 research … Continue reading
7 Reasons to Use LinkedIn
Why use LinkedIn? Among all the tools and capabilities that LinkedIn provides, here are 7 good reasons that you should be using LinkedIn. Professional resume and personal branding. LinkedIn is a tool that businesses and professional are using to find people. … Continue reading
How to Talk “Green” With Your Customers
We’re all trying to look greener in front of our customers. Whether our customers are consumers or print buyers, they want to hear our green story. But they want it to be truthful too.
5 Goals LinkedIn can help your business accomplish
Published from heidicohen.com by Heidi Cohen 5 Goals LinkedIn can help your business accomplish. LinkedIn can help enhance your company’s marketing communications in a social media environment. Here are five business objectives LinkedIn can help achieve.
Posting Strategies that Encourage Engagement on Facebook
Published from emarketer.com Companies should consider the day, time and content when writing posts. Companies that post content on their Facebook pages outside normal business hours see engagement rates that are 20% higher than average, according to new data … Continue reading
Five Considerations When Creating Your Social Media Playbook
By Piet Levy, staff writer plevy@ama.org U.S. marketing spending on social media is expected to grow 28% from 2010 to 2011, and to top $1 billion this year for the first time in social marketing’s history, according to Cambridge, Mass- … Continue reading
Facebook’s Diversification Drives Continued Growth
Published from emarketer.com Site evolves into all-purpose web destination for messaging, video-sharing, gaming and more Facebook, the largest social network in the US as well as the world, has been adding members at a rapid clip for the past two … Continue reading
Empower The Simple Email Signature
by Len Stein mediapost.com How many emails do you send each day? And your staff? Even a small business typically sends more than 100 email messages daily and many thousands annually. But few companies make effective use of this powerful, … Continue reading

Stay Connected
Associations & Certifications