If you’re not in the industry, you may not be aware of the options for customization and personalization that are available with variable data printing. Without slowing down the printing process, virtually any element of a printed piece can be changed from one to the next. For example, a set of mailers, all with the same basic layout, can be printed with a different name, address, graphics and more. The degree to which a printed piece may be customized depends on how much data is available.
Here are some examples of how you can use variable data printing to customize your print marketing material:
1.) “Dear Sally” - If you’ve gathered enough information about your clients to know them by name, you can personalize your mailers. This automatically grabs the recipient’s attention, and is more effective than a general greeting.
2.) Offers & Coupons – Many companies continue to send mass, general coupons and offers to all of their clients. With the right amount of data, you can send offers to clients based on previous purchases they made, other applicable interests or even based on how much they have spent with your company (those who have spent more may receive a better offer/coupon).
3.) Branch Locations – If your business has satellite locations or branch offices, you can customize each piece with a map, branch address/phone, etc. depending upon where the customer lives.
Other options include:
- Subscription/Warranty Expiration Notices
- Photos/Graphics/Content for varying events
- Real estate brokers can customize home search preferences by client
Ritter’s Communications offers complete print marketing services, including prepress and digital and offset printing. Our family has been in the industry since 1988. Let our experts design the perfect print advertising materials for your business today by calling 954-771-7204.
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