Mobile marketing is exploding. Currently, 31 percent of all U.S. mobile users own a smartphone (Nielsen) and by 2015, eMarketer predicts that 43 percent are projected to invest in an app-friendly mobile device. Whether you have a smartphone or not, you’ve probably seen those funny black and white squares on advertisements more than once. In fact, QR codes are quickly gaining ground as a new go-to marketing method for major U.S. brands, including Starbucks, GMC, Google, Best Buy, Ford, Pepsi, Facebook and more. comScore Inc. found that in June, 14 million Americans scanned a QR code on their mobile device. For print marketers, QR codes are a great way to integrate traditional print campaigns with their website, social media accounts and more.
MGH Marketing reports that 32 percent of mobile users surveyed said they’ve used a QR code, and 62 percent of those who have scanned a QR code have done so multiple times, according to Mobio. By downloading a QR code reader app on your mobile device, all you have to do is snap a picture of the code and it will be translated into text or a URL, where you can view videos or photos, or receive special deals and discounts. In fact, MGH also reports that of those who said they have scanned a QR code, top uses were to get a promotional deal (53 percent) or to obtain additional information (52 percent). ScanLife found that mobile barcode scanning traffic increased over 800 percent from this time a year ago.
This method of cross-media marketing increases user interest, and in a society of instant gratification, consumers enjoy access to information instantly. QR codes can be included in a wide range of mediums, from magazines and postcards to billboards. Marketers may also integrate their code in a PURL campaign so that each is personalized to a given prospect.
In 2015, shoppers worldwide are projected to spend an eye-boggling $163 billion on goods and services via mobile phones, representing roughly 12 percent of the total projected e-commerce market (ABI Research). Ritter’s Communications offers QR code generation services to help you establish your presence in the world of mobile marketing. For more information, call (954) 771-7204.