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2013 USPS Promotions

The USPS, for the first timUSPSe ever, has published a promotions calendar. The 2013 Mailing Services Promotions Calendar was designed to provide useful information to marketers and generate continual interest in mobile barcode usage.

“The 2013 Mailing Services Promotions Calendar also will give commercial mailers more time to plan their campaigns so that they can take full advantage of both postage savings and marketing opportunities to engage their customers with targeted, tangible and personal communications.” said Gary Reblin, vice president, Domestic Products, USPS.

They are unveiling six different promotions all with unique service offerings and discount rates.

Mobile Coupon/Click-to-Call – Registration for this promotion began on January 15, 2013. The promotion period will be from March 1 – April 30, 2013. The Mobile Coupon/Click-to-Call promotion customers will receive a 2% upfront postage discount by incorporating mobile technology with standard mail. Eligible mail classes for this promotion are Standard Mail, Nonprofit Standard Mail, and First-Class Mail letters, flats, and cards (presort and automation).

Earned Value Reply Mail – Eligible mail classes for this promotion include Business Reply Mail and Courtesy Reply Mail. With the use of Earned Value Reply Mail promotion, clients who include a First-Class Business/Courtesy Reply envelope will receive two cents postage credit for each piece that is returned and scanned through USPS systems. Registration for this promotion began on January 1, 2013. The promotion period will be from April 1 – June 30, 2013.

Emerging Technologies – Registration for this promotion begins on June 15, 2013. The promotion period will be from August 1- September 30, 2013. The Emerging Technologies promotion customers will receive a 2% discount for utilizing current emerging technologies into their mail pieces; some of these new technologies include near-field communication, augmented reality and mobile-enabled authentication technologies. Eligible mail classes for this promotion: Standard Mail letters and flats, Nonprofit Standard Mail letters and flats, First-Class Mail, presort and automation letters, cards and flats.

Picture Permit – Eligible mail classes for this promotion are Standard Mail letters and cards. First-Class Mail presort and automation letters and cards, *Full-Service Intelligent Mail® barcode (IMB) is required. The Picture Permit promotion is designed to encourage the use of the Picture Permit imprint indicia. The fee for the Picture Permit indicia will be waived for mailing First-Class as well as Standard mail letters and cards. Registration for this promotion begins June 15, 2013. The promotion period will be from August 1- September 30, 2013.

Product Samples – Registration for this promotion begins on May 1, 2013. The promotion period will be from August 1- September 30, 2013. The Product Samples promotion is designed to highlight the new proposed “Simple Samples” pricing for USPS Standard mail. Customers sending product samples via mail will receive a 5% upfront postage discount. Eligible mail classes for this promotion: Standard Mail Regular and Non Profit Marketing parcels.

Mobile Buy-it-Now – Eligible mail classes for this promotion include Standard Mail letters and flats, Nonprofit Standard Mail letters and flats, First-Class Mail presort and automation letters, cards and flats. With the Mobile Buy-it-Now promotion, customers will receive a 2% upfront discount on postage for mobile customer engagement that directly leads the mail recipient to a mobile optimized webpages where they can complete financial transactions. Registration for this promotion begins September 15, 2013. The promotion period will be from November 1- December 31, 2013.

 

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