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Don’t forget to use direct mail in your marketing mix. A well thought out direct mail campaign coupled with other marketing channels can significantly increase your success rate. This infographic shows some great reason why you should use direct mail.
Loyalty or reward programs continue to remain popular as a way of connecting with consumers on a deeper level and making them feel appreciated via rewards. We recently received a direct mailer from UPS that caught my attention: first because of the envelope, then for the easy to understand brochure. Let’s take a closer look to see why this mass...